ZenKimchi started in 2004 as one of the first blogs on Korean food. It has since established itself as a Korean food PR agency. ZenKimchi conducts public and private culinary tours, gives culinary seminars, consults restaurants to meet global standards, and acts as a liaison for international media outlets. Team ZenKimchi have been featured in and consulted for The New York Times, The Wall Street Journal, Lonely Planet, Korean media, and the Travel Channel’s Bizarre Foods with Andrew Zimmern.