The Charli Cohen brand was born out of a need for clothes that could do everything and look great in the bargain. We called it Technical Fashion: contemporary ready-to-wear realised in cutting-edge performance fabrics and with specialist technical construction. Charli Cohen trained at Kingston University London as a fashion designer, whilst simultaneously qualifying as a personal trainer. Her eponymous, British brand is born out of her knowledge of these two passions: fashion and performance. Graduating aged 22, as womenswear student of the year in 2012 and awarded sponsorship and mentoring by Invista (Lycra), the Charli Cohen brand launched a year later.