Superbrands is the world’s largest independent arbiter of branding. It identifies and pays tribute to exceptional brands by recognizing, rewarding and reinforcing leading brands from all over the world. The organization runs the Superbrands brand promotion platforms worldwide, each with a brand focused media campaign at its core. Superbrands status strengthens a brand’s positions, adds prestige and sets the brand apart from its competitors. Thus far, Superbrands has launched several programmes in over 92 countries including all the key global markets.