Material Wise is a new podcast on material matters hosted by Nancy Fendler, principal of Fendler PR. Drive by deep curiosity, Material Wise sets out to highlight designers, product developers and guests in the outdoor, fashion, home furnishings and other industries. Each episode covers the inspiration and influence of the creator and, why and how they select the materials they chose and the relationships they've built with their customers and industry. Leaving each episode, the listener has a better understanding of innovation and opportunity as it relates to design trends and material sourcing. Material Wise can be found on iTunes and wherever you listen to your podcasts.