Apex guarantees at least an additional 8% in Renewal Revenue for subscription pricing by optimizing prices for each individual. Our Mission Founded in 2001 and headquartered in Minneapolis, Apex Decisions is a “science-as-a-software” decision solutions company with a mission to deliver a guaranteed and measurable financial impact to clients by using break-through statistical science that makes optimal operational and marketing decisions at granular level in high value, low certainty, real time environments. At Apex Decisions, we create next-generation game changing applications for our clients. Our company is focused on delivering guaranteed benefits to each and every client. The ability to deliver benefits comes from: • Product development, implementation and support methodologies that are geared towards benefit assurance. • Core team's experience in decision systems and delivering guaranteed results. Our science, implementation methodology and background give us the confidence to guarantee measurable benefits. For subscription pricing we guarantee an 8% increase in renewal revenue. In Apex’s world, pricing optimization is a science. Apex approaches pricing optimization as selling a package of features and services that a consumer finds valuable, with each feature adding or subtracting to value. Price is dependent on engagement, history of negotiations, discounts and/or promotional offers utilized and price sensitivity of an individual.