SenseLab is a boutique sensory laboratory that provides sensory science services to the South African food and beverage industry - all geared towards helping companies understand their product and their consumers' preferences in terms of their products' taste experience. Our main services include: Benchmarking to compare your product against its main competitors to get a better understanding of how your product is positioned in the product category and the drivers of uniqueness. Preference mapping where we link consumer preference data with product sensory profiles to identify what drives liking in your product category Anything that requires an objective, independent and scientific sense-check of your product. We work with a highly trained sensory panel consisting of individuals with a very keen sensory acuity to dissect your products' sensory profiles. Our consumer research panels in Gauteng and Cape Town are specifically selected according to your target market. Our proprietary methodologies are time- and cost-effective without compromising on the quality of the results. We provide scientifically sound results and value-add insights that helps innovative FMCG companies and brand leaders dominate their segments and entrench their leadership through identifying winning food flavour profiles that will maximise profitability throughout the product's life time.