New C Italia was born in 1965 thanks to the dedication and foresight of the De Tomasi family and immediately established itself in the field of textiles and bed products. The willingness to invest resources for research and development gives the company the appearance of a solid reality well integrated into the national market. Thanks to the inclusion of quilting machines and, later, in the 1980s, of technologies for processing materials such as latex and memory foam, New C Italia becomes a leading industrial reality. Lastly and of particular importance is the introduction of technology for molding memory foam pillows, with the creation of molds dedicated to the modeling of unique products. Today's feature of New C Italia remains constancy and commitment to development to remain a reference reality capable of responding to the new and different demands of the market and of each individual end user.