elf are an elite group of highly experienced program and systems professionals specialising in the Retail sector. Our principals each have over 2 decades of experience in the areas of systems management, strategy and execution and remain personally involved in and passionately committed to delivery. Our expertise lies in a deep knowledge of the retail, wholesale and eCommerce business sectors, with specific reference to the technology landscape. We are a dynamic team who have built a reputation for successfully making a difference to retailers embarked on change projects large and small.