We believe business can be a force of good. Our mission is to grow your social and environmental impact alongside your profit. Plant-based businesses create a lot of good. So let’s grow them quickly! Purpose with Profit (PwP) helps motivated founders of vegan food businesses who are not growing as fast as they deserve. By identifying and closing strategic gaps, we accelerate business growth, creating more quality time, financial freedom, and greater social impact. As plant-based business booms, we provide you with strategies and tools to not just survive but thrive! The 20th-century business model did not value the planet's sustainability and how a business treats external stakeholders. At PwP, we have developed our own methodology to measure business success based on Purpose, People, Planet strategies, as well as Profit. In 2021, these are now commonly referred to as ESG (Environment, Societal and Governance). These additional three pillars will enable your business to thrive well into the future and outshine a crowded marketplace. PwP is led by Bob Ratnarajah, founder, CEO, and business mentor with over 20 years of experience in business strategy. To grow your business to the next level our network of advisors are available to provide new insight. At PwP, we can introduce you to talented experts with commercial or industry experience who are now acting to support the growth of plant-based businesses. Purpose with Profit was formerly known as Beta Catalyst Consulting. With a renewed sense of purpose, we have rebranded to align with our own values.