The Open Doors Organization (ODO) was founded in 2000 for the purpose of creating a society in which all persons with disabilities have the same consumer opportunities as those without. We aspire to teach businesses how to succeed in the disability market, while simultaneously empowering the disability community. In America today, marketing toward people with disabilities is hindered by myths and misconceptions. Through comprehensive research, training, and guidance in marketing strategies and ADA compliance, ODO gives large corporations and small businesses, alike, the tools they need to reach and serve the disability market. Furthermore, ODO is committed to providing job placement, educational seminars and diversity programs that improve the quality of life for the individual with a disability while opening doors to businesses and society. Through social action and research, ODO seeks to improve the quality of life for people with disabilities