Mobius brings together quality brand owners and manufacturers of quality products to leverage, extend and enhance brand equity, value and profits through strategic licensing programs. Mobius insures that the strategic licensing partnership between licensor and licensee protect the integrity of the brand while achieving and maximizing revenue and profit streams for both the licensee and the licensor through the development and sale of exciting products through appropriate retail channels to consumers. Mobius allows both the licensor and licensee to develop and execute profitable market opportunities with minimal cost of interaction by acting as a creative conduit between the partners. The Mobius License Management Group, LLC, takes its name from the Mobius strip, a mathematical construct that describes a surface with only one side and one boundary component which allows a straight line drawn on one side of the strip to exit on the opposite side without the necessity of lifting the drawing instrument. Simply put the strip is the same but takes on an infinite number of possibilities. We feel that brands contain an infinity of possibilities that can be achieved without changing the nature, direction or character of the brand, if managed properly.