Squidge Inc is run by David Kidger, a user experience (UX) and user interface (UI) design and consult. David uses a mixture of quantitative and qualitative user research, product mapping / information architecture, wireframing, design concepts and coded prototypes to help build elegant interfaces and products. David is happy to work independently or alongside a product team, providing a highly experienced and pragmatic UX/UI design service for start-up or companies that need to refocus the functionality of their product on their existing/target customers.