Starting Strength Gyms exist for one reason: to make people strong. There are dozens of fitness products on the market, but none that can reliably make people of all ages significantly stronger, in a short period of time. The process of acquiring strength has a profound impact on both quality of life and health. We do important work. Our job is to enable entrepreneurs and coaches to bring Starting Strength to the general public, with the highest standards of quality and execution. The decisions we make affect the health, safety, and happiness of thousands of people. We have very high standards for ourselves and high expectations of each other.