WORLD-CLASS STRATEGIC BUSINESS COMMUNICATIONS Business Ink is a world-class provider of strategic business communication services that helps public and private sector organizations run their business and grow their business. Business Ink creates and manages customized solutions using a data-driven technology-platform that generates the right solution for the right audience. Every day, clients trust us to distribute critical, time-sensitive business communications at the right moment, whether the call-to-action or information is sent through postal mail, email, online postings, or digital media. THE PROBLEM WE SOLVE Americans today are deluged with written and digital communications. Each day, a household receives hundreds of messages, but relatively few resonate. The challenge is to construct multi-channel communications programs that break through the marketplace clutter and induces the desired consumer behavior. Business Ink helps business and government entities achieve this goal by producing and distributing breakthrough communications that clearly articulate the message and express it with powerful visual appeal. Business Ink’s communications make it easier for your customers to understand the communication and take the intended action. RUN YOUR BUSINESS * Reduce business operations risk * Increase the quality and effectiveness of communications * Identify hard-to-reach consumer populations * Increase response rates * Improve speed-to-market * True distributive print for regional, national and global entities GROW YOUR BUSINESS * Acquire new customers * Upsell product or solution with more features * Cross-sell products products to existing customers * Accelerate customer response via mail, digital and mobile channels * Identify the most profitable and least profitable customers * Build loyalty, renewals and lifetime value of customers