Social Media Moves helps companies make the right moves in their social media strategy planning, delivery and measurement. A key focus is to identify the low barriers of entry a company can take to establish a social footprint in the marketplace at minimal risk, investment or use of limited IT resources. A stepped process includes: SOCIAL LISTENING Identify where a company needs to be in the market conversations already taking place SOCIAL THOUGHT LEADERSHIP DEVELOPMENT So companies can leverage their existing investments in people and content to establish a social footprint MATURITY MODELS That map strategies, tactics and the resources necessary secure key stakeholder buy-in and funding to scale ALIGNMENT OF SOCIAL INITIATIVES With strategic business and marketing communications goals SOCIAL INTEGRATION AND CREATIVE Adding the social layer to existing platforms for exponential delivery and reach of content to new social networks MARKET INSIGHT AND MEASUREMENT To inform actions and achieve incremental gains in market-defined relevance and value