“Dude are you opening a general store? Is that your new life? I have so many questions…” We want to help anyone with a craft, product, event, or idea to build a business. For most new frontier towns and rural communities, General Stores were a community’s 1st center of gravity. It’s where you got the day’s gossip, week’s mail and saw your neighbors. They stocked a little of everything and sold to everyone. They had what you needed, wanted, and what you didn’t know existed. We’re building The Generalist to be a hub for all the interesting, diverse and exciting communities we can reach. The Generalist’s retail collective is an experiment in economic empowerment to help make people’s lives suck less. We’re a lil bit obsessed with using capitalism against itself to raise the tide for all ships. We use shared resources and collective power to make noise and make money. Join The Collective at TheGeneralist.Store