Watchitude was founded in historic New Brunswick, NJ USA by designing creative, vibrant, and exciting watches for kids ages 4-12. The attraction of Watchitude is our hundreds of amazing designs currently available. Our original slap watches are photographic, and printed in amazing colorful designs and patterns. Our patent pending process creates a hi gloss, durable finish of a beautifully printed image on the slap watch band and face, that never fades or peels.