İnci Deri has witnessed the history of the Republic of Turkey during its journey of 100 years as a shoe and bag brand. Having started as a small shoeshine parlour, İnci Deri now goes from strength to strength with more than 100 stores and over 800 employees as a pioneer fashion retail brand in Turkey.. Each season, İnci Deri combines its century-old experience with contemporary fashion trends to offer consumers unique and special collections. Having collaborated with Gamze Saraçoğlu, İnci Deri launched a collection of creative and unique designs under Saraçoğlu's artistic directorship, which complements both women's and men's clothing. In 2017, İnci Deri launched two new product lines to celebrate 100 years in the industry. Iconic models of İnci have been reinterpreted in the 100th Year Collection by taking the modern-day fashion trends into consideration. Also, now, İnci Atölye allows customers to design their "dream shoes" by incorporating every single detail into the tailor-made design.