The CSK Group was founded in 2009 with the goal to provide a comprehensive range of branding, strategic design and marketing communication services to help build and advance both for-profit and non-profit organizations. These services specifically included: qualitative and quantitative research; brand strategy; brand identity system development; naming; brand standards; brand management; and outsource marketing. The CSK Group was fortunate enough to work with several notable and prominent clients including: Navistar Corporation; Vectrus; Pulte Homes; Cornell University; Focus on the Family; Moody Bible Institute; United Way; DSI; Taylor Morrison; and many more. CSK merged with Hanon McKendry which was then acquired by JDA Worldwide. In 2017 the firm was rebranded to Diverge Branding as part of a JDA’s brand architecture strategy to more effectively position each of its individual business units within their respective category segment.