40South Energy Italia, with its partner Elements Works, produces the H24 wave energy converter: an innovative and scalable technology with low environmental and zero visual impact. The company has been established initially in 2007 by Michele Grassi as 40South Energy SRL, with the aim to develop a disruptive technology in renewable energy. It has designed two wave energy converters associated to a common powertrain, which can transform the energy from ocean waves. The market combines huge potential of growth (wave energy is abundant and widely available, the amount of energy produced is easily predictable) but, at the same time, faces some barriers that are difficult to overcome (noise and visual pollution, weak performance and possible cut-off in rough weather conditions, high cost of energy production). 40South Energy Italy offers, in that context, strong advantages: it has extremely low environmental and zero visual impact, it can generate electricity at almost any sea conditions, with no cut-off for extreme weather conditions, while the installation costs are limited with respect to other technologies and normal maintenance. Such technology can be indeed managed without the needs of specific vessels. In addition, such machines can be easily set-up in isolated place on the sea and close to some islands, where it can be efficiently combined environmental protection and cost-effective production.