Dedicated to brand experience through contemporary design, Good People Basically™ was founded by multiple Cannes Lions-winning Designer & Artist, V. GPB™ has established a diverse creative portfolio of toys, food, luxury lifestyle products, art installations, and a whole host of other “New” things. Each project is centered around their clients’ customers, seamlessly expressing their brand while creating an abstract sensation of belonging. The creative label was listed as one of Shanghai’s top 10 progressive enterprises in 2018. Good People Basically™ was also honored as Mumbrella Asia’s Independent Agency of the Year and Creative Agency of the Year in 2019. The company is headquartered in Hong Kong with subsidiaries in Shanghai and Singapore.