Food Lifestyle Srl is an Innovative StartUp specializing in Research and Development and Food Innovation. It is the first company which works as a Food System Integrator for Food Retail Formats. The approach and methodology are Design oriented, particularly Food Design, sector in which the founder Paolo Barichella is the pioneer and leading exponent. Food Lifestyle Srl develops innovative solutions and systems that allow entrepreneurs operating in the Ho.Re.Ca. Foodservice sector to reduce investments, drastically cut running and operating costs and expenses, in the meantime considerably increasing the profit margin. We customize Food Formats through a scientific method based on manuals, procedures and guidelines, to guarantee replicability and scalability and at the same time excite the customer through the food experience.