Artsai, originally founded as Adxcel in 2012, is uniquely consolidating and disrupting the martech industry by vertically integrating the current piecemeal model with artificial intelligence. Artsai’s adaptive marketing automation platform is the first and only solution that uses artificial intelligence to address the whole user digital journey and make the entire marketing stack efficient, rather than focusing on incremental improvements to ad performance. Artsai’s patent-pending adaptive marketing automation technology is powered by an interconnected artificial intelligence marketing stack and performs multiple marketing tasks including new customer acquisition, user retention, retargeting, re-engagement, app monetization and content optimization. The entire customer lifecycle is optimized as a whole as the user travels through the various stages of their journey and interacts with digital properties. Brands and publishers can seamlessly adapt creative content and track audiences across different digital environments including programmatic exchanges, social media, premium publishers and marketer’s own digital properties, maintaining a hyper-relevant consumer conversation consistent with the customer’s previous engagements with the brand.