Founders Sania Davis and Aaron Cunningham are trained merchants that have a unique understanding of consumer behavior and needs. In addition to their extensive Retail Ecommerce experience, both Sania Davis and Aaron Cunningham have additional expertise in launching and managing Direct to Consumer (DTC) websites and businesses for manufacturers and brands. The lack of representation within the industry and challenges witnessed for Black and Minority owned Brands were the impetus for Cunningham and Davis to launch BE Commerce, Black Excellence in Commerce Aaron and Sania believe that Black and Minority Consumers and Brands are meaningful and want to ensure their voices are acknowledged and uplifted through collaborations with partners from various backgrounds all over the world. We believe the Consumer journey drives Brands, Brand Storytelling is multidimensional, Collaborative relationships are based on Trust, Data driven decisions breed objective Wins, and that Being Pro-Black is a GREAT thing.