Call Dynamics allows you to track your marketing ROI on an individual source, or down to specific keywords, go as light, or as deep as you want in your tracking. Our solution allows you to track and record valuable and accurate insights to your customers engagement with your website. For example when a customer: Calls by clicking the number on your website Clicks a Google Adword ad Is sent from a link on Facebook and other social media platforms Or from an editorial blog from another website. Call Dynamics can even track calls from offline sources such as the Yellow Pages, newspaper adverts and direct mail campaigns.