My jewellery is for the BIG occasions, so I also help the gift-giver with ideas for the occasion (birthday/anniversary/wedding) too, as I have organised many events over the years. Most of my gemstones are so traceable, that I can tell you the day they came out of the ground, the exact location and show you what it looked like in the rough (before polishing) - clients like being part of the unique story of their gemstone! I also use fairtrade gold in certain pieces.