CREa.i.TIVES accounts for two major assets: 1) A real-time bidding platform that inherits technology and strategies from a multi-awarded algorithmic trading platform - cloud agnostic, without external dependencies, micro-serviced and APIfied. 2) An army of autonomous digital agents, avatars, that can interact with humans in a strategic way. It can be used to autonomously show your brand off in the Web3 (as in Avatar Calibration - https://www.youtube.com/watch?v=WlP9FKeTsac) or to protect a brand or to scan orchestrated attacks within Web2. Some of these attacks are hacks of marketing campaigns. Cyber security actions against them can also be triggered in complete new ways through CREa.i.TIVES' platform as long as we are granted permission by the platform where your campaign lives. The combination of the two allows for a complete new breed of bespoke campaigns, at scale.