Free Spirit is a brand planning and marketing insight consultancy. We offer a more pragmatic approach to brand planning and research that delivers real business impact. Our focus is not just on getting the right project methodology for the job but how you can derive most value from your research spend. We choose both the more traditional and the latest research tools only when they are fit for purpose AND add genuine value. We build a clear narrative for debriefs, using succinct wording, diagrams, visuals and/or film when they make sense. That means we consistently land our message with insight teams as well as key stakeholders who may not have a research background. We also offer workshops run by trained facilitator comfortable with working at C-suite as well as general staff levels. Client brands we have worked with include Unilever, Cadbury, ABTA, adidas and Bennetts among others. Free Spirit has Unilever accredited moderators and project leads.