With e-TradeConnect you have a middleware solution that allows you to offer your full range of products at marketplaces, comparison sites, affiliate platforms as well as your own webshop (B2C and B2B). This allows you to easily supplement and optimize product information (PIM, product information managament) . The optimized product information is synchronized by e-TradeConnect with your selected marketplaces (e.g., Bol.com, Google Shopping, or Amazone). Besides product information, full order information is synchronized with your ERP system.