KUN Sports has been established as a holding sporting entity, with a vision of creating awareness and increased engagement toward sports and wellness-related investments with a mission to build one of the largest sports and fitness portfolios in Saudi Arabia. KUN Sports has penetrated the kingdom’s fitness market by launching B-IT Fitness, a high-value, low-cost (HVLC) gym. Adopting the globally successful HVLC methodology with the unique needs of the local fitness market.