Increased competition in today’s marketplace is causing companies to rethink corporate strategies in order to maintain a competitive edge. Organizations are constantly exploring and researching means by which to stay ahead of the competition in today’s perpetually changing landscape. The value that Business Analytics provides is the enhanced capability to react to these changes and make the quick and informed decisions required. Information is made available in a manner that enables management to recognize changes and patterns and make the necessary tweaks to stay ahead of the competition. Auspicate is a software company that addresses the need for next generation analytics, offering leading edge solutions and features borne out of business needs. Aupicate has developed and markets a patent pending advanced analytics software product that addresses the need for next generation analytics. Auspicate's mission is to use this platform to create a highly scalable, global business that brings innovation, efficiency and due process to realtime analytics and thus information management. Auspicate also provides extensive customization services to meet the unique needs of its clients, from identifying opportunities to grow businesses to helping organizations make optimal decisions.