The African Insurance Organisation (AIO), established in 1972, is an international organisation and a non-religious, non-profit making and non-political organisation. recognised by many African governments. Following the headquarters agreement the government of Cameroon signed with the organisation, the Permanent Secretariat of the AIO was set up in that country. The AIO is out to promote best practices and initiate projects which demonstrate the benefits of insurance to consumers, regulators and policymakers and equally enhance the strategic partnerships with African insurance associations through a focus on specific value propositions. In its new Strategic Plan, The AIO is the advocate for the African insurance industry. The Organisation has to establish itself as a quality seal, promoting insurance education that is relevant to the African insurance markets, strengthen thought-leadership and agenda setting as a precondition to also be perceived as the advocate and centre of competence for the African insurance industry.