Our Heritage O100° started from the desire to have the World’s most hard-to-find selection of exceptional beauty brands in just one place and materialized in 2014 with the first O100° high-end exclusive shop, bringing together the finest collection of one-of-a-kind handpicked beauty brands, the treasures of fragrances, cosmetics, and body care. With an established name for a tailored shopping experience, O100° is the leading beauty destination in The Middle East, associated with luxury gifting, an unparalleled collection of extravagant, luxurious, and innovative beauty products and scents, aspiring to offer access to the very best beauty standards and quality. Explore. Discover. Enjoy