I am a brand created by professionals obsessed with making your hair even more beautiful. Long, short, brown, blond, straight and wavy: For me, the ideal hair is what makes you feel good. My DNA contains much more than high performance ingredients like the purest hydrolyzed keratin, next-generation amino acids and exclusive high absorption oils. My DNA Contains the Essence to Make You Happy with Your Hair Our story begins with two renowned hairdressers, partners of one of the most prestigious salons in São Paulo, who felt the need to create a national hair product that was as good as imported products. that they usually use in their salon. These hairdressers joined a group of friends in love with Brazil and together created the company Neuf Cosmétique and the LOF Professional brand: contemporary, sophisticated and simple at the same time, focused on offering high performance products. A purposeful brand that respects the environment embraces social causes; and still cares about valuing suppliers and partners. And so, a new brand is born with 40 years of experience. Nice to meet you, I'm LOF.