Many growing companies struggle to keep up with the demands of marketing, making it tough to meet goals. We specialize in strategizing and executing plans that take the pressure off your leadership team and make it possible to scale at the pace you want. Growing companies shouldn’t pay for the services of a dedicated in-house marketing department if they don’t need or cannot afford ongoing full-time support and expertise. With Your B2B Marketing’s approach, you get regular access to a dedicated team that includes an account lead overseeing everything and setting strategy (like a CMO/Director of Marketing, but not full-time), as well as one or more marketing specialists or digital experts regularly executing against the set strategy. Our 3 Core Services are… Your Marketing Department Problem We Solve: • Growing midmarket companies often lack Marketing know-how, resources, strategy • That makes showing ROI on Marketing spend difficult You Get: • Greater clarity of messages to target audiences and increased marketing qualified leads • Only pay for what you need: strategy, execution, entire team or CMO Lead Generation Problem We Solve: • Lack of lead gen strategy and inconsistent pipeline • Misalignment between company messaging and prospect needs You Get: • Your biz dev team can better pinpoint target customers • Greater clarity on your product-market fit US New Market Entry Problem We Solve: • Companies with no track record in the US now have Marketing guidance from experts • Shortcomings of using same strategy from home market in the US, due to lack of experience/budget You Get: • More successful end-to-end Marketing strategies from experienced US team on-demand • A greater understanding of how your company fits into the US market What We Offer • Thought leadership • Content strategy • Brand Messaging Guide • Media relations & partnerships • Email marketing • Tradeshow strategies • Pay per click campaigns • Social media content • Video production