The idea behind Explore Beautiful is to allow our customers to explore the vast selection of cruelty-free, vegan, natural, organic beauty products and cosmetics, while letting the customer define what is beautiful. Our core focus is the customer journey and experience, the brands we carry and the products that we love. Our goal is to contribute to a better world by being conscious of the brands we partner with and to help create exposure of companies who care about their customers health and wellbeing.