In B2B Lab we believe that industrial companies have grown apart of their origins, from giving practical solutions to clients to selling commoditized goods to low value customers, impacting negatively their operations, finances and environmental activities. We are certain that using a deliberate, methodical and science-based approach to business, will better serve their clients, industry and environment. Using clear frameworks, organized processes and proven tools, industrial companies not only become leaders in their markets, but also conquer new businesses and become real innovators