General Enterprises Company LLC (GECO), part of Albatha Group was established in the 1950s. Over the last five decades, GECO has established prestigious franchises for some of the most popular household names in the consumer electronics and domestic appliances industry. GECO is the exclusive distributor in the UAE for a range of consumer electronics and domestic kitchen appliances brands like Indesit (Italy), Westpoint (France), AUX (China), Akai (Japan), and Princess (Holland), and an authorized distributor of Samsung Appliances in IR Channel. GECO operates a strong countrywide dealership network that is supported by two state-of-the-art modern service centers in Sharjah and Abu Dhabi and 3 Retail Showrooms 1 each in Dubai, Sharjah & Abu Dhabi. GECO has a range-wide variety of product categories which are mainly classified into Major Domestic Appliances, Kitchen Appliances, Built-in Appliances & Small Domestic Appliances. Major Domestic Appliances:- GECO has a wide range of Air Conditioners such as Split AC, Window AC & Floor Standing Commercial ACs. Kitchen Appliances:- GECO has a huge range of Cookers, Washing Machines, Washers, Dishwasher, Refrigerator, Chest Freezer, Freezers. Built-in Appliances:- GECO has a lovely, modern aesthetic design in Built-in Hood, Built-in Hob, Built-in Washers, Built-in Dishwasher, Built-in Refrigerators, etc. Small Domestic Appliances:- GECO has a wide variety of Grills and Icecream Maker. Chocolate Fountain, Kettles, Toasters, Fabric Steamers, Irons, etc.