CAPE works with newspaper publishers to grow their revenue, in three ways: 1) sales training for their staff, 2) business development to launch and improve products, and 3) outsourced sales call centers, which increase sales while reducing costs. Sales Training > CAPE's team of sales experts train and coach our clients' sales staff for success, with proven selling techniques and best practices. Business Development > CAPE works with its clients to plan, develop and launch profitable new advertising sections and stand-alone products. Outsourced Sales > CAPE partners with clients to setup and manage local outsourced sales call centers, located near the clients' customers.