The rapid growth of broadband internet creates many opportunities for companies to deliver exciting new products and services at home. Therefore, fifthplay has developed an innovative IP-based "e-services" platform and customer portal. We connect our fifthplay Gateway residential gateway to a wide range of in-home sensors, appliances and devices. We capture end-user interactions and transactions in our back-end fifthplay Core service platform. That way, we can deliver new and innovative services to consumers and small businesses, via the internet. fifthplay provides service partners with an integrated "e-services" platform that allows consumers to remotely monitor and control sensors, monitoring devices and electrical appliances in their home or business, through a simple web interface. We enable our partners to deliver innovative in-home services to the consumer and small business market, enabling new revenue streams and increased customer loyalty.