In the modern world, many creatives don’t want to work in the structures of the past. Agencies can be stifling — too often creativity takes a backseat to productivity. There is a systematic shift towards co-working, project based contracts and freelancing. Creatives increasingly value setting their own timetables, mixing professional and personal projects and collaborating with one another. Meanwhile, clients often miss out on this reality. For big brands, the risk is too high working with multiple freelancers when they are used to working with a traditional agency model. betweenUs embrace this collaborative way of working, whilst delivering the high level service that clients expect from a traditional agency.