Growth marketing is an analytical + creative discipline that helps shape an iterative marketing approach to help scale a business. We look at growth marketing as a systemic mindset that intersects across markets, audiences, products, and processes. We see it as an approach for creating a sustainable, broader perspective for lead generation, sales funnels, product development, brand equity, sales & marketing teams, and the enterprise itself. This continually evolving perspective helps differentiate Two Growth Guys from other marketing approaches.