MASTER XP combines the world of gamification with two strategic areas of focus: Entertainment and Communication, to bring to life some of the most unforgettable gaming experience events. BUSINESS SCOPE In the context of the ever-growing market environment of Generation Z and Millennials, Master XP is committed to the concept output of "brand + innovation + immersive experience", in order to create greater exposures from exciting events and engaging programs to attract larger crowds of new generation of consumers. Master XP also provides full degree marketing service, from online to offline, with the integration of new technology, combined with Entertainment and Communication to create maximized ROI. Mission: To form a strong interaction and engagement platform with the young generations by integrating various gamification methods. Vision: Creating a cross border communication channel through entertaining and immersive gaming experiences. Master XP is working with partners to formulate and build new industry standards, and strive to achieve brand innovation, provide immersive experience, and customer first.