The National Capital Attractions Association (NCAA) is the industry body representing tourism businesses in the Canberra Region. The NCAA was established in 1990 and includes among its membership, government-funded national attractions, private attractions, tourism services, events and venues, natural attractions, and tourism retail businesses. The NCAA’s mission is to work collaboratively to promote its members with the focus on increasing tourism visitation to the Canberra region. The NCAA provides a forum for information sharing, discussing topics, and networking among industry. The NCAA is active in lobbying on behalf of the tourism industry sector with government and other bodies, as well as promoting the Canberra Region destination through events, promotion, and publications.