Social Check™ www.socialcheck.com Based in Sydney, Australia, Social Check was born from the recognition of the changing world that we live in, more specifically, the confluence of our personal and professional online personas. We witnessed the 'self-sabotage' of many individuals, at all levels of business, many of whom had huge career opportunities ahead of them. There wasn't a service available globally that gave them proactive advice and support in presenting themselves online in an authentic but compelling way. On the flip side, there aren’t established or repeatable processes that are being employed by businesses to obtain valued insights about an individual online. Equally, businesses in most cases aren't recognising the importance of having their employees online persona's aligned to their brand. How executives present themselves online for example is a direct representation of the values of the organisation and it’s associated reputation. Thus was the birth of Social Check, assisting businesses to adapt and implement processes, systems and mechanics to take advantage of the wealth of information available online; and providing individuals with insight into the critical nature of the "new first impression", ones online persona.