Building lifestyle brands for Young India. Joven's portfolio of brands will span across lifestyle segments. We are building for the next wave of digitally fuelled consumer growth story - the India Digital Retail Revolution 2.0. We build brands for young Indian teens, because we understand that the next 20 years of India's consumption story will be fuelled by these young consumers who are hungry for more - we build digital first, lean and asset light brands that can rapidly scale in India. We're better because we are 100% D2C.