AppliedApps is the creator of IDFI, a “systems of engagement” (SoE), app that is used to accomplish tasks, through innovation, integration and design. IDFI utilizes integration to gather, organize, and analyze consumer financial data for completing day to day financial tasks. These tasks include information aggregated from multiple sources such as banking, wealth management, credit, bill pay and storage of financial and other important documents. Paired with the consumer application is a data rich, high value 'Consumer Driven Leads' (CDL) mortgage marketplace that aggregates and integrates personal digital financial identifications for the immediate fulfillment of complex financial transacations.