Born in Stockholm more than 10 years ago, IDUN Minerals is a beauty brand that combines high-performance formulas and high-quality results, thanks to ingredients that protect and care for the skin. The products are formulated in close cooperation with researchers and dermatologists, and are developed for all skin types, even the most sensitive. Striving for inclusiveness, the assortment consists of a wide shade range infused with highly purified minerals. With the ambition to become a sustainable beauty brand, IDUN Minerals has an increased focus on local production, transparency, becoming 100 % vegan, and reducing the environmental impact of the products. Celebrating products that have won awards from the Swedish Beauty Awards, the Scandinavian Global Makeup Awards, been recommended by the Swedish Asthma & Allergy Association and carrying the Nordic Swan Ecolabel, IDUN Minerals becomes a widely recognized high quality clean beauty brand. A skincare, haircare and full makeup line imbuing timeless colours make IDUN Minerals your conscious beauty destination. Simply pure and clean.