Alexx, Inc. is a small, woman owned, business in the City of Los Angeles. The idea for Finders Key Purse® came to owner and inventor Sandy Stein literally in a dream in which her deceased father showed her the design and told her to get out there and sell it! At the time Sandy was 52, a career flight attendant, and mother of a 10 year old boy. Her husband had been out of work and the airline industry was suffering due to 9/11. Using her natural sales ability and experience gained from selling lipstick (a side job), she put together the most unusual sales plan the gift market had seen. Then, using her life savings, launched Finders Key Purse® in December 2004. She and her team sold 1 million pieces in her first year of operation! Over 8 million Finders Key Purse® have been sold to date and Alexx, Inc. has 12,000 customers throughout the United States, Australia, Canada, Middle East, & New Zealand. ©Alexx, Inc. continues to grow its distribution as well as its product lines. Alexx, Inc. sells direct to wholesalers and charities with 503B status.