I design brand identity projects that have a character. Their personality, not a borrowed one. This is the only way to communicate in a true, effective way. We need to create and convey meaning. There's already too much communication noise out there. No point in creating more. I'm deeply interested in projects that can generate social good and achieve real goals for communities they are designed for. This is why I've been collaborating with Roller Strategies and 10-IN-10 for some years now. And this is why I launched “Epilepsy? Cut it out!” campaign. Connecting the dots is my motto.